Consider a Job in Marketing

If you are looking for a field where you can pick up multiple clients, I would strongly recommend marketing.  It seems like everyone is an expert in one form or another.  And, there are so many different ways to market.

I personally do Prospect Marketing through Events.  Yes, it is very specific.  While it may include some social media work, some event planning and some direct marketing, I enjoy it and feel that I am able to deliver a successful event for my clients.  I have had some experience with event planning and social media.  Add in direct marketing and the combination of the three created a program that my clients are happy and willing to pay for.  My tagline is “I bring prospects to you, and they thank you for it.”  This past Monday I ran a full day event, golf included and delivered 50 decision makers to the golf course for my clients.  All they need is one sale from the event for it to be a success and I don’t doubt that will happen!

I’ve seen businesses who hire very young team members who take care of their social media marketing:  Facebook, Twitter, etc.  Well, that seems to be the natural fit right?  Anyone under the age of 25 seems to be hip with social media nowadays.

I’ve even seen people get on board with sitse such as Linkedin, and suddenly they’re an expert.  I’ve even seen these experts charge a fee for workshops on how to use social media sites such as Linkedin.

If you have any experience at all hosting an event, you can get involved with that. Or, if you’re a great writer, every business needs some form of new write up for case studies, brochures,  website revamps, etc.

The nice thing about marketing is that there is plenty of work in the field that needs to be done and not everyone is an expert in everything.  I recommend testing things out.  Offer a couple of different packages or start by billing for your services hourly.  It’s a learning process on both sides.  After providing services to a few different clients on an hourly rate, you’ll quickly be able to determine what works best and how to package your offerings at a flat rate or on a monthly retainer.

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About Sinnary

Sinnary Sam is a marketing professional specializing in Prospect Marketing Events. She works from home part time and manages her four daughters' busy school and sports schedules.

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5 Responses to Consider a Job in Marketing

  1. Sinnary November 7, 2012 at 4:33 pm #

    Thank you for the compliments Cliff. I agree. Let’s not complain & blame, let’s look and see what is needed and see if we can become a resource to fill the need. It’s just like with businesses offering any product or service, if there is no demand for it and nobody is willing to spend money on it, then stop producing it. Jobs and careers are the same way.

  2. Wendy November 8, 2012 at 9:38 am #

    Sinnary,

    This is an interesting perspective on a career I have had for more than 20 years. I have a slightly different point of view.

    Like anything these days, you can put up a shingle and a website and declare yourself an expert. But saying you are and being one are two different animals!

    Marketing is a broad term. Even those who do it rarely agree on methods. The best way to vet a prospective marketing partner is to talk with someone and carefully outline measurable objectives. Also, be honest about your budget, up front.

    I can do almost anything with an unlimited budget! But often I am asked to produce results that are impossible to obtain given the time, budget and the objective.

    Good marketers can produce results. Great marketers become part of your team and get as excited about your mission as you do.

    Best of luck with your business.

    • Sinnary November 8, 2012 at 9:57 am #

      Thanks for your point of view Wendy. I do agree with your comments. I’ve seen huge marketing firms take tens of thousands from clients and the end result generated nothing, but a better looking website, some great looking brochures but no new clients. As you mention objectives, clients often do expect more than what is delivered in most cases when it comes to marketing. And yes, it is such a broad term, that’s exactly why I wrote about it. There are some people making a good living specializing in one very small aspect of marketing, such as taking care of posting regularly scheduled Facebook posts for multiple clients and perhaps that is all some very small shop owners want done for them. So, I hope I didn’t suggest that anyone can make themselves a full blown marketing expert but look for the reachable possibilities in a vast market of opportunities.

      • Wendy November 9, 2012 at 1:24 pm #

        No, you didn’t suggest anything other than a great idea — take something that you are good at — and make money excelling at it for others! All good!

        • Sinnary November 9, 2012 at 1:32 pm #

          thanks Wendy!

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