If you are looking to build a database of prospective clients, consider starting a group on social media websites such as Linkedin or Facebook. For those of you already on these sites, I’m sure you may have started joining groups, and may have even started or commented on some discussions. But the power in prospecting and marketing lies in your ability to create the right group and making it grow.
The first group I ever started on Linkedin is The Golf & Business Networking Group. I originally started this group to attract business professionals who play golf so that I may promote my golf membership organization FORE Networking. Currently, this group has grown to over 18,000 members. Understand, I did NOT name the group “FORE Networking.” If I did, the only people who would join are existing members. Or, people that did join, may assume they are now a member of the organization which I don’t want them to believe until they’ve paid a membership fee. So, if you have a company or business name, do NOT name your group after your company name as you’ll only attract employees and existing clients. If you want to attract new contacts who may become your followers and prospective clients, you should create a generic group name that reads to that demographic.
I also created a group called OCHR (Orange County Human Resources). This group has about 2,000 members but it is very targeted to a local job field. In addition to the group, I whipped up a simple website as well. At first, I didn’t really have a strategic plan for putting this together other than the hopes of picking up a marketing client that will target this demographic of decision makers. In the meanwhile however, I posted a job board to the website while restricting job postings in the social website group. Doing so allowed me to generate additional revenue on the website and create a job board that’s more beneficial as it is connected and will post the position to job boards nationally for my members. So, it’s a win for me and a win for my members.
So, if you’re looking to find the right contacts to become a work at home employer or one of a handful of consulting clients, building a group doesn’t cost you anything and if done the right way, will get prospects to come to you and sometimes even thank you for it!